Food Claims
The Word Natural Cannot Explain an Ingredient
Natural on a food label does not identify an ingredient’s source, makeup, or purpose. Learn which package details can…
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Food Claims
Take a closer look at the words used to describe food and how to assess them.
Our point of view
A label is a starting point, not a verdict.
We explain what food information says, what it leaves unanswered and which questions are worth asking next.